Transforming Packaging Into a 360° Marketing Tool

Labeling your product 360° is a marketers dream because wrap around labeling machines apply the label to the entire circumference of a container, creating unmatched decorative space and visibility. For food, beverage, cosmetics, and chemical manufacturers, this technology turns every bottle, jar, or can into a powerful marketing asset. In today’s competitive North American markets: Canada, the USA, and Mexico, brands need labels that don’t just comply with regulations an linguistic requirements but also stand out with consistency and impact!

From German Expertise to North American Labeling Innovation

In 2015, Krones fully acquired Gernep, a German manufacturer specializing in labeling machines for small and medium-volume production. This strategic acquisition expanded Krones’ portfolio across the food, beverage, cosmetics, and pharmaceutical industries. Staying true to its vision, Krones allowed Gernep to remain operationally independent with its existing management and sales structures, while integrating advanced technological expertise to develop flexible, high-performance solutions. For North American manufacturers, this integration has become a key advantage, delivering labeling machines that combine innovation, precision, and efficiency to meet today’s evolving production demands.

Explore how Gernep labelers can optimize Canadian, US or Mexican production lines.

Wrap Around vs. Front & Back Labeling

Choosing the Right Fit

The decision between wrap around labeling and double-sided labeling depends on container design and branding goals:

• • Wrap Around Labeling: Ideal for cylindrical containers like bottles and jars, offering 360° surface coverage for strong shelf presence, detailed regulatory info, and unified branding.
  • Double-Sided Labeling: Perfect for flat or rectangular containers, where front branding can be separated from technical or legal information on the back.

For high-speed operations, wrap around labeling is often the most economical solution, while double-sided labeling offers flexibility for shorter runs or unique shapes.

Versatility Across Industries

Gernep wrap around labelers handle labels from reels or pre-cut sheets across a wide variety of materials like plastic, glass, or metal. Applications range from carbonated beverages and dairy products to nutraceuticals, household chemicals, and beyond. For North American manufacturers competing in evolving markets, this flexibility ensures the right fit for every sector!

Precision, Speed, and Reliability

With advanced centering tulips and container plates, Gernep labelers guarantee consistent high-speed label placement—even with diameter or format variations. This reduces mislabeling, minimizes waste, and ensures every product leaves the line shelf-ready and compliant.

Sustainability and Cost Savings

Wrap around labeling also contributes to eco-responsibility when using the RollFed. This hot melt glue labeler applies glue in only two narrow bands at the begineing and end of the labels length. Gernep machines reduce adhesive consumption, lower heating requirements, and cut energy costs. Combined with lightweight BOPP or paper labels, manufacturers can lower their carbon footprint while saving resources.

User-Friendly, Future-Ready Design

Modern operator interfaces simplify daily use and changeovers. With remote maintenance and scalable design, Gernep/Krones labeling systems remain valuable for decades, adapting to new regulations, container types, and market demands across North America.

Why Gernep Wrap Around Labelers are a Smart Choice

Choosing Gernep wrap around labeling solutions means more than just automating a process. It means gaining a competitive advantage in branding, compliance, efficiency, and sustainability, critical factors for manufacturers across Canada, the United States, and Mexico.